UTV STUDIO MARKETING MANAGER: SOCIAL MEDIA AND BEHIND THE SCENES

AUDIENCE ANALYSIS

SOCIAL MEDIA CAMPAIGN DEVELOPMENT

BRAND MANAGEMENT

AUDIENCE ANALYSIS SOCIAL MEDIA CAMPAIGN DEVELOPMENT BRAND MANAGEMENT

Being part of an ever-growing alumni community, it was also my responsibility to adapt the strategies taken by those who came before me and hopefully leave UTV’s brand image in a better stance than it was before.

As the Social Media Manager for NAu’s only Film studio, I created, managed, and analyzed audience interactions for each of the 3 film production social pages.

This involved devising an advertisement plan and tracking how the account interactions grew week to week.

The content that my team of 3 social media coordinators captured was my responsibility to shape, adjust, and tailor toward the overall goals of UTV’s social media:

INform, entertain, and engage.

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Social Media and Promotional Content